The Maldives Marketing and Public Relations Corporation (MMPRC) has commenced a four day exhibition at the Arabian Travel Market (ATM), one of the largest trade fairs taken part by the Maldives.
The Maldives delegation of 133 representatives from 66 companies from the industry is led by the Managing Director of MMPRC, Mr. Thoyyib Mohamed.
During the four days of ATM, the delegation will be meeting with industry professionals to explore ways to further develop and strengthen the presence of the Maldives in the Middle East Market.
MMPRC states that, in addition to the ATM, they have also planned a two-day roadshow under the theme of “Journey to the sunny side” in Abu Dhabi and conduct networking sessions in each city.
ATM is the leading global event for the Middle East inbound and outbound travel industry for the last 25 years, generating more than $2.5 billion of travel industry deals. The fair showcases over 2,800 products and destinations from around the world to thousands of buyers and travel trade visitors. ATM is attended by more than 39,000 visitors every year, to negotiate and discover the latest industry opportunities and trends.
The Middle East is a market with a lot of potential to the Maldives. In 2018, 52,114 tourists from the region visited the Maldives, and this year till March, Maldives enjoyed a growth of 7.7% of visitors from the region compared to the same period of time last year.
Middle East is already the most well connected region to the Maldives, with daily flights from the major regional carriers direct to the Velana International Airport. Therefore, participation at ATM is expected to boost the number of visitors from the Middle East.
